What is revealing is the slow uptake on local search. Still, the business world remains slow on the uptake of changes taking place in the world of business promotion.

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Consider population centers. These are ones supporting a local or regional yellow pages. It encompasses not only the city but also the surrounding suburbs. Why wouldn't a service business want to add a generic domain to it's promotion/marketing efforts? My reason is local businesses still don't quite get it. They see the future. Yet, they don't quite grasp how to take the reigns of their own business marketing and advertising destiny. Simply, there are not enough webmasters and SEM/SEO folk to inform the small business world.

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As a local webmaster , I am getting all the local city+service variations. Next is launching websites and laying the groundwork for the next big local thing in marketing and advertising. At least, you are building another income stream and diversifying. Or, you could be building an enterprise which becomes a takeover target by the local YP or other advertising-driven media.